The Power of Mobile Apps Symposium
Thursday, September 26, 2013
8:00 am - 9:00 amWelcome Breakfast

Get an early jump on the day and network with new connections.

9:00 am - 9:15 amOpening Remarks
Moderator: Johna Till Johnson, President & Founder, Nemertes Research
9:15 am - 9:45 amOpening Keynote: Making Mobility Happen: Best Practices for Successful Mobile App Development
Moderator: Johna Till Johnson, President & Founder, Nemertes Research

Mobility’s no longer a "nice-to-have"—it's the new operational paradigm. So applications architects and other technology leaders need a framework for designing, deploying, supporting, and managing mobile applications. 

In this keynote session, we’ll present validated best practices and success strategies for mobile application deployment, based on Nemertes’ one-of-a-kind benchmark studies. We’ve engaged over 200 IT organizations, and we know what works, and what doesn’t. 

Attendees will learn:
  • What’s the Nemertes Mobility Index—and why should you care?
  • BYOD: How much is too much?
  • Trends and success strategies for VDI, HTML-5, and native app development
  • Key trends in enterprise mobile devices
  • How to handle the emerging “mobile-only” user
  • From MDM to MAM:Keeping apps and data safe in a mobile world

9:45 am - 10:15 amMulti-channel App Development
Dipesh Mukerji, Senior Director, Product Marketing, Kony

When devising your mobile apps strategy, you need to decide which approach makes sense for your business. At this session, you will learn the strengths, benefits and cautions for HTML5, native and platform app development, so that you can cut through the buzz. Get a checklist to help analyze your mobility needs and decide how your business will go mobile – while future-proofing your mobile strategy.

10:15 am - 10:45 amNetworking Break

Enjoy a snack while you explore and connect with a variety of solutions providers.

10:45 am - 11:15 amEnterprise Mobile Apps All Grown Up
Christian Santiago, Technical Lead & Product Manager, Enterprise Mobile AppsTeam , Genentech

Genentech and Roche, global leaders in the biotech industry, have a mobile program as old as the iPhone itself, with over 200 apps for employees. Christian Santiago, Technical Lead & Product Manager, Enterprise Mobile Apps, will describe how the mobile program has matured from an experimental group to a product team. How they got to this place is a fascinating story of trial and error, user centered design, data challenges, and internal marketing of mobile apps.

11:15 am - 11:45 amMobilize Your Enterprise to Engage at the Edge
John Dasher, Vice President of Product Marketing, Good Technology

Mobility has become the change agent for business transformation.  What started with simple user-led demand, productivity and cost efficiency initiatives, has evolved into a story of deeper customer relationships, enabling enterprise workforces to engage at the edge, and reducing the delays that characterize most enterprise processes. For example, field sales personnel no longer have to leave the customer’s side to advance a purchase process. They can immediately obtain product information, pricing data, even obtain quote approvals using their mobile device. Organizations lacking this ability will suffer competitively. Join Good Technology in this session to learn more about how secure mobile workflows are changing the new digital business.

Presented by Good Technology

11:50 am - 1:00 pmNetworking Lunch with Discussion Tables

Enjoy lunch with your peers and optionally choose to join one of our informal, hosted table discussions.

Mobilize Your Enterprise to Engage at the Edge, hosted by Good Technology

Enterprise Mobility Management for Your Industry, hosted by Kony

1:00 pm - 1:30 pmDesigning for the Future: The Journey to Powerful Mobile Apps
Sarmad Salim, Director, Application Design & Mobility, Enabling Applications, Sanofi North America

At Sanofi, a global healthcare company, the journey to a mobile app development strategy that can meet the needs of the business and effectively ensured collaboration included a steep learning curve. In this insightful presentation, Sarmad Salim, Director, Application Design & Mobility, will share some of the lessons learned and the best practices they have discovered while developing innovative solutions that truly aid the enterprise. Sarmad will focus on Sanofi’s approach to mobile apps design, including its agile development approach, as well as how they have learned to focus on the user and the use case in new ways as they developed new apps and capabilities.

1:30 pm - 1:45 pmLightning Round of Presentations

Join us for this lightning round of exciting presentations of emerging and leading enterprise application technologies.

Creating the Modern Enterprise with Mobile and Social Process, presented by Scott Ulrichs, Regional Vice President, Appian

Enterprise Application Evolution: AirWatch will discuss how apps have become an essential component of corporate connectivity to add business functionality to the enterprise, presented by Robert Gerner, Account Executive, AirWatch

1:45 pm - 2:30 pmPanel Discussion: Integration
Moderator: Johna Till Johnson, President & Founder, Nemertes Research
Gregory Postulka, Project Manager, CalFresh Mobile Application, State of California Welfare Client Data Systems (WCDS)
Sarmad Salim, Director, Application Design & Mobility, Enabling Applications, Sanofi North America
Christian Santiago, Technical Lead & Product Manager, Enterprise Mobile AppsTeam , Genentech

This lively moderated town-hall-style discussion will discuss the challenges of integrating data across mobile apps and the rest of your portfolio. What slows down data delivery? How can you ensure a good user experience? Get these and your other questions answered at this expert panel.

2:30 pm - 3:00 pmMobile App Development: What You Don’t Know CAN Hurt You!
Galen Gruman, Executive Editor, InfoWorld
Matt Rosoff, Editorial Director, CITEworld
Moderator: Johna Till Johnson, President & Founder, Nemertes Research

Join leading journalists and industry analysts Galen Gruman and Matt Rosoff in a lively debate/discussion wrapping up the events of the day. Galen and Matt will share their thoughts on the top three “gotchas” of mobile app development—along with actionable recommendations and next steps. From user stories and challenges to insider tips from the valley of innovation, Galen and Matt see it all, and now they’ll share it with you.

3:00 pm - 3:00 pmClosing Remarks/Symposium Concludes